Articles tagged “advertising”

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

Airports need to use their data resources to advantage. A static ad displayed in a terminal for months on end isn't the best way to communicate with a traveler.

There are really never any absolutes in travel or in life but Priceline Group CEO Darren Huston feels confident that we'll never get to an app-only world. The desktop and mobile Web will live on, at least until Al Gore invents the next big thing.

It's tough for a European brand to really take hold in the U.S. -- or vice versa -- but Trivago is on the way to doing it.

Which ads get credit, and how much, toward the last click? Damn, it's complicated. Some travel companies are just now transitioning from analysis to action.

Old metasearch sites, like old soldiers, don't die. They just fade away. That may be the case for Google Hotel Finder as Google's hotel listings right on the first search results page funnel users in a streamlined way to Google's hotel ads.

Yelp has been fighting Google for years and looks to mobile and TV advertising as two ways to reduce the company's reliance on Google traffic.

As a whole, these airline ads are disappointing in that they are over-the-top fantasy or relatively uninspiring. The Delta ad may be inspiring for the little girl watching the journey of her checked bag but she isn't paying for the ticket.

The carousel is visually appealing, but clicking through to a mobile branded site for travel brands may still not be enough.

Welcome to a lodging company, HomeAway, that is NOT targeting millennials but instead is going after "whole families." It has little to do with short-term rentals and it may turn out to be short-term thinking.