Articles tagged “advertising”

Where Booking.com leads, other online travel agencies tend to follow. Don't be surprised if you start seeing more apartment hotels and hostels appearing on Expedia sometime soon.

The other shoe just dropped. TripAdvisor has the global scale to be a leading hotel metasearch player if it doesn't scare off its largest customers.

This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

Airline and destination ads might not be sexy on their own, but team them up with sports celebrities or films with a cult following, and suddenly a whole lot more people are paying attention.

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

The hiring doesn't mean that Facebook will be getting into travel transactions any time soon, but it does want to fine-tune its message to the travel industry.

Travel Channel is smarting from Bourdain's departure to CNN, and it apparently decided that the value of a good relationship with Cadillac was worth more than the cost of burning bridges with its one-time star.

There was so much hype about Groupon and Zynga, and perhaps their stars are getting clouded over. But, Foursquare, if it handles its commercial strategy with a little more acumen than it has shown so far, could really turn into a viable business.

With a new ad campaign coming up fast, the marketing corporation will likely be doing a bit of poaching of a successful, up-and-coming state tourism director who has the political savvy to handle Florida's big-league environment.