Articles tagged “air new zealand”

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.

If you're going to pay more, you expect more. These airlines really get that.

Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

Instagram is becoming a clearer choice for airlines to reach new fans.

Find new ways to engage with your brand's audience like they are community members not just fans.

We're past the days when online video was an expense with little ROI. Here's insight into making that ROI even bigger.

Video is the closest thing to an immersive experience that marketers can deliver. Discover which travel brands have been most successful producing and distributing video and why their content resonates with viewers and customers.