Investors Bet on ‘OTA 2.0’ — But Some Builders Aren’t There Yet
Investors see AI creating a new generation of travel distributors, while others say the real work still runs through the old ones.
AI in Travel
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
Booking.com: What the Next Generation of Travelers Want (and Will Pay For)
Passion-driven trips for events or showing off a new dress have become traveler priorities in Asia, but safety and value are still critical.
How TikTok and AI Are Rewriting Booking Decisions in Asia
The customer is technically in charge of booking decisions, but social media and AI systems are increasingly making the decisions for them.
Agoda CEO Omri Morgenshtern at Skift Asia Forum 2026
Morgenshtern makes the case that the AI conversation in travel has moved past the question most of the industry is still asking.
Agoda CEO on Rebuilding the Business With Multiple AI Agents From the ‘Bottom Up’
You can be sure that Agoda is far ahead of 95% of the travel industry in reimagining its business using multiple AI agents from the ground up. But will it be enough if some of the LLMs crack travel booking?
Booking Holdings Saw U.S. Strength in Q1, but Middle East Weighs on Outlook
Progress in the U.S. has been a very long slog for Booking, but it's finally starting to show some positive results.
Hilton Says ChatGPT App Is Coming and to Expect More ‘Select’ Deals
Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”
United Pushes Merger Case as AI and Luxury Travel Take New Shape
United’s CEO makes a public case for consolidation, AI is simplifying complex travel booking, and onefinestay is doubling down on ultra-luxury.
Google Cloud Uses Travel to Show What Agentic AI Can Actually Do
Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example.
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💥ChatGPT Blows Up Travel Ads
OpenAI just made travel operators' jobs that much easier