AI in Travel

GetYourGuide is betting the real AI gap isn't planning or paying — it's the moment in between, when travelers decide what's worth booking.

Per-click pricing is the advertising auction travel already competes in. ChatGPT just pulled up a chair.

If chatbots use the same content to recommend the same places to everyone, travel is heading toward a homogenization problem, reckons Pangea. Its hedge: buying a ‘Spotify’ for trip itineraries.

Fora Travel has the luxury of being private and can build its business — seemingly at a decent pace — without getting second-guessed in quarterly earnings calls.

Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.

A company-wide AI rollout is rare in hospitality because hotel data is fragmented. Hyatt spent two years fixing that. Now comes the harder part: proving it works.

It's not the hotel brands, airlines, or even the OTAs. It's NerdWallet.

New emailed price-drop alerts for hotels give travelers another reason to circle back to Google, creating another moment Google sits between the traveler and the booking.

The hotel industry is quickly implementing AI to get a better handle on search. Mews founder Richard Valtr thinks that is the wrong approach.

AI is shaking up modern hotel distribution at the infrastructure level — and one of the latest signs comes from SiteMinder, which is now linking it to live data from its vast hotel inventory.