Expedia CEO: Travelers Want Trust, Not LLM Uncertainty
Expedia CEO Ariane Gorin is looking to work her company's advantages. If travelers have hesitancies about AI, then maybe Expedia can find an edge.
AI in Travel
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
The Five Layers of the AI Travel Stack, and the Fight Over Which One Matters
The AI strategy divergence among OTAs is no longer theoretical, with the approaches being which layer of the AI stack each one believes is worth owning.
Expedia: Only 8% Trust AI to Book Travel
Expedia’s new report says travelers don’t trust AI to book, preferring to transact with travel brands. At the same time, the OTA is expanding across AI platforms wherever trip decisions get made.
Sierra AI CEO Bret Taylor on Agents, Loyalty, and Distribution
AI is becoming the new front door to travel, and consumer behavior is moving faster than most companies can keep up.
Skyscanner, Almosafer Launch ChatGPT Apps in Middle East, Where AI Booking Is Possible
Travel brands are implementing AI at scale, but there's a limit to what AI can manage when it comes to traveler sentiment and local regulations.
Travel Is Facing a New Test: AI Fragmentation
Travel companies aren’t facing a new AI gatekeeper — they’re facing several. Now the infrastructure is being built across Amazon, Meta, and Google, and each works differently.
Minor Hotels Builds AI Stack From Scratch To Improve Personalization
Minor has avoided the rebuild problem that is slowing rivals. Whether clean infrastructure delivers faster results remains to be seen.
Marriott’s Indian AI Push Is About Enhancing Staff, Not Replacing Them
Marriott is using AI to streamline its operations, but humans continue to be at the center of how it delivers value to its customers.
How Meta’s New AI Model Could Change Travel
Meta is building AI that could know travelers' social history and see their surroundings in real time. Google isn't there yet.
Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal
Hilton has faith in India’s mid market to drive growth, and it is relying on massive agreements with multiple companies for quick expansion.