AI in Travel

Trivago is making AI search and booking improvements that could stick — if larger factors such as the ChatGPTs and Geminis, and other Google travel products don't get in the way.

Delta says it's not using AI to set fares for individual travelers, but the criticism hasn't gone away.

Corporate travel is still a nightmare of fragmented systems, which means that rebooking canceled flights can be headache-inducing. Yet Concur co-founder Steve Singh believes new tech could bring the dawn of "the perfect trip."

In a letter to three senators, Delta said some of the conversation on its use of AI “has created confusion and misinformation.”

Justa’s entry into Andhra Pradesh marks a strategic step as the state ramps up boutique and sustainable tourism. With new partnerships and infrastructure pushes, Andhra Pradesh is positioning itself as more than just a pilgrimage stop.

China’s travel agents are rebuilding their outbound business with a blend of old-school connections and new-age tech. The pivot to AI and the renewed interest in Europe aren't just trends, they’re a response to how traveler expectations have changed.

Booking Holdings sees many Americans remaining cautious about travel. The good news: It has less U.S. exposure than rivals Expedia and Airbnb.

Qiddiya City believes “play” will fuse leisure, culture, and community so visitors and residents alike can reconnect with joy, creativity, purpose — and connect with each other. It’s a bold reimagining of what a city can be in the age of experiential travel.

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.

A pricing technology gap has created a David-and-Goliath dynamic in hospitality, where small, indie operators compete against chains. Can AI help level the playing field?