Still lumping all “Asia Pacific travelers” into one category in your marketing strategies? Traveloka’s latest findings show just how diverse and dynamic this travel market really is.
Hilton’s strategy puts China and Southeast Asia front and center, but its sharpened focus on India signals a broader ambition. The brand is doubling down on Asia Pacific’s booming economies and growing middle class.
The global aviation industry is flourishing, with a 19% year-over-year growth in October 2024. The Asia Pacific region is leading this growth, experiencing a 33% increase.
Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!
While Hilton is making a big splash with its luxury brands in Asia Pacific, it’s also smartly tapping into the booming middle class that's fueling the rise of its focused service brands.