With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.
If the U.S. can't get Chinese tourists back, it will have to up its game attracting tourists from other international markets to make up for the spending shortfall.
Chris Thompson will step down as president and CEO of Brand USA, effective May 31, 2024. Brand USA is the U.S. 's destination marketing organization. Brand USA’s board of directors…
Even though restrictions have been lifted, Japanese tourists seem more interested in traveling at home than abroad. This is a problem for the U.S. travel industry.
As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.