Articles tagged “brand usa”

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program.

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

Think Washington D.C. is all business suits and formal wear? Destination DC's CEO wants you to think again.

Today's podcast looks at Boeing's return to the skies, Brand USA's international Super Bowl push, and Dallas' big sports tourism win.

Advertising internationally during the Super Bowl is a big step. Brand USA sees opportunities in Europe's growing interest in football.

With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.

With no choice, U.S. tourism businesses are being pushed away from China and toward other markets.

If the U.S. can't get Chinese tourists back, it will have to up its game attracting tourists from other international markets to make up for the spending shortfall.

Chris Thompson will step down as president and CEO of Brand USA, effective May 31, 2024. Brand USA is the U.S. 's destination marketing organization. Brand USA’s board of directors…