Articles tagged “brand usa”

It's all systems in status quo mode as Brand USA will continue to do its thing over the next few years.

Were contributions from the travel industry to Brand USA intended to go directly back to the contributing company, at a 30 percent or greater premium, instead of funding broader marketing campaigns to promote inbound tourism to the U.S? That is part of what this lawsuit is about.

It wasn't easy, but Brand USA finally got the reauthorization that it and much of the travel industry coveted.

Outside of the bubble of the travel industry, Brand USA's relatively low profile is indicative of its real challenges to increase tourism.

A cool, new, media-friendly attraction with no marketing budget will likely beat an old, tired attraction with a huge marketing budget.

Will Congress reauthorize the nation's first national destination marketing organization before session ends? Both big and small town America hope so based on Brand USA's economic development and job creation deliverables in 2013.

Paul Ryan isn't winning many friends in the business travel community. There are efficiencies to be gained across the federal government, but eliminating Amtrak operating subsidies or terminating Brand USA would be short-sighted and detrimental not only to the travel industry, but to the U.S. economy.

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.

Colbert is saying it in his own way, but his criticisms contain valid points about the cheese-fest that is Brand USA's first series of broadcast advertisements.

Putting millions towards raising awareness in a region already familiar with the U.S. seems frivolous when there are higher spending tourists and faster-growing markets to tap.