Articles tagged “brand usa”

These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.

HostelBookers' new feature has a long way to go before it is of any use to users. Although the partnership with Brand USA introduces a creative way to cultivate content from trade partners, it needs more diverse and wide-spread coverage.

Even if Cirque doesn't work as well, using U.S. global cultural soft power as a promotional pull is the right idea. Now it is up to the creative implementation, which if Brand USA's history so far guides us, makes us skeptical.

The partnership is a win-win in which Brand USA diversifies its marketing portfolio and the Niagara region benefits from increased awareness in overseas markets.

Fiscal hawks in Congress have put Brand USA under a microscope. At least Brand USA will now have a strong ally in the Commerce Department's presumed next secretary.

Baseball and American football hold little draw for foreigners in comparison to the magnitude of travel driven by soccer fans, but the campaign does mark Brand USA’s commitment to becoming a complete resource.

When it comes to attracting international visitors, the U.S. has few allies and it is every country for itself. Our answer to the challenge is Brand USA on a federal level, and it remains to be seen whether it will be more effective than state and city destination marketing organizations doing it all on their own.

Brand USA touted the success of its first marketing push, but Thompson’s plans for a new focus on local collaboration suggests that version 1.0 wasn’t such a success after all.

Visit Florida is one of the big heavyweights in the U.S. and if it wants to keep being the leader it's going to have to slow everyone where it's at post-Sandy.