Articles tagged “brand usa”

ebookers' iPad app is probably smart placement for Brand USA as it tries to attract tourists from abroad. ebookers' integration of the troubled Apple Maps is a head-turner.

Like any good startup, Brand USA is ready for its slight pivot from building up its marketing brand to creating a platform for collaboration with state and city tourist boards.

Brand USA needs to be scrupulous about its spending and fund-raising practices. The Heritage Foundation and the right are licking their lips over any missteps.

An old boys' club mentality and careless spending practices won't cut it, if indeed the latest Congressional allegations about Brand USA are true. Meanwhile, it is premature to pass judgment on Brand USA's marketing efforts. That verdict will come when visitors' numbers come out next year.

The Republican senators are making big claims based off limited documentation, even though when broken down the board members’ travel expenses look like standard business travel rates.

BrandUSA has hyped itself a bit too much since it was launched, and has gone though its share of management troubles. Now it needs to keep its head down and deliver.

Again, simplifying the visa process would help a lot, but that comes pre-branding. India's a huge potential market, no doubt.

The tourism campaign will try to increase the number of business travelers, but focus more heavily on Indian leisure travelers who are likely to spend more money than visitors from other nations.

The Canadians didn't exactly ask for the advice, but it never hurts to get outside advice on how you brand your own nation. Yes, we're talking to you Brand USA.