Articles tagged “brands”

Hilton's latest results suggest travelers aren't hitting the brakes yet. The hotel giant maintained its optimistic outlook despite lingering economic uncertainties, particularly in the vital business travel segment.

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.

A new chapter for Abercrombie & Kent will centralise its websites and social media channels and involve the launch of a travel magazine.

Strawberry's two new brands are a mirror of modern Nordic society: sustainability-minded, design-conscious, and determined to address a loneliness crisis by encouraging guests to socialize.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

The U.S. travel and tourism industry is falling behind others because the leaders that run it operate in the clouds, while the need is to be on the ground level, day in and day out. Time to change and here's why.

Know where the growth in India is? In its Tier 2 and Tier 3 cities. IHCL definitely seems to know that.

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.