Articles tagged “brands”

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.

A new chapter for Abercrombie & Kent will centralise its websites and social media channels and involve the launch of a travel magazine.

Strawberry's two new brands are a mirror of modern Nordic society: sustainability-minded, design-conscious, and determined to address a loneliness crisis by encouraging guests to socialize.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

The U.S. travel and tourism industry is falling behind others because the leaders that run it operate in the clouds, while the need is to be on the ground level, day in and day out. Time to change and here's why.

Know where the growth in India is? In its Tier 2 and Tier 3 cities. IHCL definitely seems to know that.

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.