Articles tagged “british airways”

We all wish British Airways hadn't decided to shrink seat pitch. But once it did so, it was smart to go with so-called pre-reclined seats. When there's so little space between seats, passengers don't need another passenger reclining into them.

Airlines have learned that standing up to the global distribution system giants can actually yield benefits. It has been a hard-earned victory.

Alex Cruz is walking a fine line. On the one hand he wants British Airways to become a more cost-effective operation, but on the other he still wants to retain its reputation as a premium carrier.

British Airways may be moving award bookings through its Executive Club to dynamic pricing, shifting the way that loyalty program members redeem free tickets. The move may render an already-troubled loyalty program to something even less competitive for elite flyers.

The European Union's decision to investigate Lufthansa's surcharge represents a potential blow to the airline industry, which is attempting to wrestle back control from intermediaries. Although the transport commission confirmed an investigation, it doesn't appear that any decision is imminent.

Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.

In-flight safety videos are fascinating in that they all must stick to the same script. What airlines decide to do with this locked-in time is always an extension of their brand.

Most passengers would love it if British Airways could keep flying a full schedule even while many of its flight attendants are on strike. But will regulators let British Airways wet-lease nine planes registered in Qatar?

After things go bad, a big burst of loyalty generosity is an easy way for a travel provider to say "we're sorry."

We wish British Airways had explained what happened right away. But now that we know the situation, we understand why the airline gave little information after its late-May computer failure.