Articles tagged “destination marketing”

Hotels, airlines, and travel players stand to benefit as concerts in India are no longer localized, with Indians repeatedly traveling as far as they need to for the experience.

Travelers aren’t browsing aimlessly - they’re searching with precision. Google says the future of travel discovery lies in creators, AI tools, and meeting intent in the moment.

Abu Dhabi’s latest move shows that for destinations courting Indian travelers, nothing matches the marketing power of Bollywood.

Indian travel players have maximized their own customer base. They now recognize that the next phase of growth comes from quick commerce companies that have a customer base that is willing to spend for convenience.

France managed to turn a post-Olympics travel surge into something more lasting.

As AI capabilities expand, tourism agencies must decide how long they'll remain cautious observers of AI or go for systematic implementation.

Travelers are making a point to hit grocery stores abroad, where local snack hauls, often inspired by TikTok and YouTube, offer an authentic taste of place and culture.

Major hotel CEOs say the U.S. has lost significant ground in attracting international visitors. They also say they are focused on expansion in high-growth markets like, India, Southeast Asia and the Middle East.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

India has the resources, diversity, and ambition to be a global tourism leader. But to reach its true potential, it must address its challenges head-on, ensuring the world sees not just its barriers.