Articles tagged “destination marketing”

As AI capabilities expand, tourism agencies must decide how long they'll remain cautious observers of AI or go for systematic implementation.

Travelers are making a point to hit grocery stores abroad, where local snack hauls, often inspired by TikTok and YouTube, offer an authentic taste of place and culture.

Major hotel CEOs say the U.S. has lost significant ground in attracting international visitors. They also say they are focused on expansion in high-growth markets like, India, Southeast Asia and the Middle East.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

India has the resources, diversity, and ambition to be a global tourism leader. But to reach its true potential, it must address its challenges head-on, ensuring the world sees not just its barriers.

Despite tourism's contribution to the Indian economy, the allocations and incentives in recent budgets have done little to foster the sector's growth.

The CEO of Discover Puerto Rico, Brad Dean, is moving on from his current role, after serving 7 years with the organization.

The U.S. Supreme Court heard arguments Friday from TikTok's Chinese parent company, which is attempting to block a law banning short-form video apps. What's at stake for the travel industry? Here's a Skift explainer.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.