Articles tagged “destination marketing”

While everyone is excited about the start of the new year ahead, progressive tourism leaders are thinking ten or more years into the future to create a more holistic, sustainable vision for the visitor and resident experience. It represents a larger shift as destination marketing organizations evolve their role to management and stewardship in order to drive long-term benefits for communities and visitors.

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

Brand USA still doesn't have a legislative path forward — and time is running out. A failure to renew it will make the U.S. an outlier as a leading global tourism destination with no promotional budget.

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

The reality of the modern news cycle means that burgeoning tourist destinations often find themselves the subject of intense global focus. It was Ukraine's turn last week.

Saudi Arabia certainly put a lot of thought and money into its latest promotional pitch ahead of a rumored e-visa scheme. But it takes more than drone shots to kick off a successful tourism marketing strategy — clarity in message matters too.

Yes, websites still serve as a critical bridge between travel and tourism brands and their targeted customers. Because of the increasingly crowded landscape, it’s essential to engage with them within the first few seconds of a visit or risk losing them to competitors.

The U.S. territory of Guam is aiming to become the next Sun Valley of travel technology, with a creative forum that brings together tour operators and heavyweights like Airbnb, Booking, and United Airlines. Here’s a closer look at the premiere edition of this innovative summit.

In the wake of a tragedy, destinations are hugely beholden to the public perception of how safe it is to travel there, regardless of the reality on the ground. But the United States — which has experienced more mass shootings than there are days in 2019 — is unfairly exempt from that struggle.

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.