Articles tagged “destination marketing”

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

Tourism marketers can't run their campaigns as usual right now. But that doesn't mean they can't do anything. The challenge lies in finding the right tone — and the right timing.

It’s too early to tell if Sri Lanka will eventually become a global tourism success, but a new marketing campaign under the government's new tourism-friendly leadership is a start.

Tourism marketers are facing somewhat of a conundrum: The optics of tourism campaigns during widespread panic can fall flat, but failing to market low-risk destinations may make a bad problem even worse.

Oklahoma’s new Imagine That slogan is vulnerable to parody, while its smart-looking logo lacks the lasting impact of a Nike swoosh or a Texas Longhorn decal.

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

Responding to the burden that tourism can bring requires more than tacking on the idea of management to tourism boards’ activities; it requires a paradigm shift in how destinations operate. That shift is under way.

As extreme weather events disrupting tourism become more and more common, the way destinations respond feels less and less appropriate. A new normal is emerging — and it's going to be tough.

Indians are keen to travel to Los Angeles — that much is clear. But the city's destination marketer is looking for ways to ensure that Indian visitors don't just show up, but know how to get the most out of the sprawling city.

Entrepreneurs are opening dynamic businesses across Phoenix, generating additional momentum for the meeting-friendly destination. As event professionals look for more interesting cities and venues that embrace diversity, they’ll no doubt give fast-developing Greater Phoenix a closer look.