Articles tagged “destination marketing”

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?

Destination marketing money is again a political football in Florida, a state that 126 million people visited last year. As governments around the country examine their stance on publicly funded self-promotion, will the Sunshine State stay the course?

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

Mexico's new government has priorities for tourism, but that doesn't include a tourist board. Will other destinations seize the opportunity?

Visit Faroe Islands is once again attracting outsized attention for a tourism push, but that shouldn't detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself on the world stage.

The dissolution of the Mexico Tourism Board means that travel advisors and others involved in the selling and marketing of Mexico have lost a major resource. With safety perception issues still dogging Mexico, the timing couldn’t be worse — for the destination and advisors alike.

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.