Articles tagged “destination marketing”

Mexico's new government has priorities for tourism, but that doesn't include a tourist board. Will other destinations seize the opportunity?

Visit Faroe Islands is once again attracting outsized attention for a tourism push, but that shouldn't detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself on the world stage.

The dissolution of the Mexico Tourism Board means that travel advisors and others involved in the selling and marketing of Mexico have lost a major resource. With safety perception issues still dogging Mexico, the timing couldn’t be worse — for the destination and advisors alike.

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.

Mexico's tourism promotion body probably needed some changes, but this is likely going too far. Will Mexico's travel industry find a way to fill the gap?

Skift has covered every angle of the overtourism debate for the past three years and the more we’ve reported on destinations at capacity, the more we’ve realized those places are outnumbered by many others that understand tourism is about quality rather than quantity.

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.

Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.