Articles tagged “destination marketing”

Mexico's tourism promotion body probably needed some changes, but this is likely going too far. Will Mexico's travel industry find a way to fill the gap?

Skift has covered every angle of the overtourism debate for the past three years and the more we’ve reported on destinations at capacity, the more we’ve realized those places are outnumbered by many others that understand tourism is about quality rather than quantity.

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.

Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.

The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.

Having skilled managers on board gives another purpose to destination marketing organizations that face questions from communities about whether tourism marketing is worth it in 2018.

There's a glut of information out there about global destinations. Planners, though, really need strong partners to help them craft successful events when the pressure is on.

So far as we know, a planned mobile app from Puerto Rico will be the first by any tourism board that offers text-based help for visitors from local concierges while they're in a destination. Other efforts at enhancing the digital marketing of the island's businesses show promise, too.

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!