Articles tagged “digital”

This week in digital news, Booking Holdings was very busy with long-term strategic moves, including plans to go full-service while buying an activities distribution startup.

This week in digital news, thousands of hotels are trying out TripAdvisor's new sponsored listings offering, and companies are more worried than ever about the security of their data when employees hit the road.

This week in digital news, the big online travel agencies are deciding what's best for their futures. Expedia changed its name, slightly, to better reflect that the parent company is more than just Expedia.com. Meanwhile, Priceline's name-your-own-price feature is on the outs.

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

This week in digital news, we looked at how mobile payments might displace cash, and how artificial intelligence might displace tourism workers — or not.

This week in digital travel news: Booking.com intends to grow into a full-service online travel agency, and Trivago wants to increase its Google advertising, but Ctrip hit a stumbling block.

This week's digital news brought Google to the fore. First, Facebook is trying to compete with the search giant on travel ads, but secondly, why is Google burying the lowest hotel rates?

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

This week in digital news, we analyzed tools for events as well as earnings from Amadeus and Booking. Don't miss our upcoming Skift Call on March 13 on how online travel agencies are dealing with the Airbnb threat.

This week in digital news, TripAdvisor reported fourth-quarter earnings and we dug into their TV advertising strategy, which involves leaning away from online marketing — bad news for Google.