Articles tagged “digital”

Like many airlines, Lufthansa worries that other companies could disrupt parts of its business like Netflix did with movies. To prevent that, it has launched a data-based offensive.

This week in digital news, Google tiptoed into tours and activities, and Apple Maps added airport guides.

Tech innovations like blockchain, AI and machine learning have the potential to change the way travel companies do business. Some already demonstrate significant promise in the effect they’ll likely have on the space, while others are still mostly hype. A new survey by Amadeus and Skift looked at how individuals in the travel startup sector actually feel about the utilities of these emerging tech tools.

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

This week in digital news, Expedia shared its strategy. The online travel giant said it's focusing on countries where it already has roots. It also signed its second loyalty-enrollment deal with a hotel chain, and evaluated its approach for Egencia.

Thanks to mobile’s ubiquity, there’s never been a better time for brands in the travel space to consider how they can offer their customers practical solutions and real value throughout the complete traveler journey.

This week in digital news, we considered how people book their trips. Google is ahead of the curve, making design changes to capture more bookings, and corporate travel managers lag behind — half of European business travelers don't like their company's booking tools.

It’s no secret that more accessible technology has changed the way travelers research, shop for and purchase travel. Expedia Media Solutions looked at three examples of how digital is changing traveler behavior and why this matters.

The West has long spearheaded innovation, but in recent years, Asia has led some of the most strategically crucial areas of technological advancement.

This week in digital news, we dug into why Priceline is pulling back on its Trivago spending. Then we looked back at Skift Global Forum for some perspective on online travel agency growth.