Articles tagged “digital”

These are the digital trends we were talking about this week.

It’s time to reexamine the long, arduous process of booking travel on mobile and provide consumers with a simpler path to purchase.

Many of the world's airlines know they're not as good as retailers like Amazon in targeting offers for individual passengers. A lot of carriers want to improve, so they can get the right offer in front of the right person at the right time. But it won't be easy, since airlines often have clunky computer systems.

Slim margins and complex technology have turned travel metasearch into a contact sport. Identifying the winners and losers in this space takes a keen understanding of the economics and mechanics that power these businesses. Luckily, we've produced the definitive resource for understanding and forecasting the trend lines.

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

There are fewer generalist jobs right now, but there's a demand from consumers for specialized knowledge in the field.

The challenge, and opportunity, for airlines is to evolve their businesses for a new “connected commerce” environment. Download your FREE report now!

Are travel agents being leveraged to serve as teachers for machine learning artificial intelligence? Time will tell.

As digital technology replaces the need for some types of traditional in-person meetings, Smart Meeting Management technology is bringing back the relevancy of in-person meetings and making them more engaging and measurably profitable.

How and where travel brands connect with the new experiential consumer will continue to evolve and shift along these three critical axes: Digital payments, mobile booking, and travel ad tech. Those that push beyond the best practices will take the most risk, but stand to gain the biggest reward.