Articles tagged “digital”

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

Given how crummy some airline websites are, it makes sense EasyJet is not looking to competitors for digital inspiration.

Join Skift and Sabre for a Livestream One-Hour Panel Discussion on Airlines and the future of customer-centric digital experience.

In this report, we look at ways airlines can build more reliable paths to true passenger personalization, to reinforce brand, build strong loyalty relationships, reduce the burden on front-line personnel…

Airports are starting to pay closer attention to customer experience, designing intelligent environments that are more connected, immersive and multi-sensory than ever before.

Airlines and airports need to leverage data assets and embrace technological improvements with greater speed, if they are to keep up with other digital consumer services. The word "silos" came up again in discussions on managing airline and airport data exchange, and that word comes up too often.

Vueling has pushed the technology envelope in the airline industry, benefiting not only its European customers but airline passengers around the world. That it's not done innovating yet is a very exciting thing for tomorrow's passenger experience.

Jacobs' enthusiasm for digital is that of the recently converted. Considering the very basic functionality of Ryanair's website and apps in the past, and hearing hints of what is in store for the upcoming launch, it will be a significant leap forward for the airline.