Ryanair CMO Is Looking to Tinder for Digital Inspiration

At the World Low Cost Congress in London this week, Ryanair CMO Kenny Jacobs, told the audience that the millennial dating mobile app Tinder was firing up the low-cost carrier's new digital strategy. Jacobs explained that Ryanair's retail strategy is evolving from being strictly focused on flight-sales to becoming a "sticky travel services company," and that a creative digital platform is required to support the transformation. Ryanair's new digital strategy, Jacobs said, will include travel inspiration with unique customer-shared content that is delivered through a new cross-platform personalized interface called My Ryanair. This will be a key feature of the airline's new website and app launching this fall. Without wanting to give away, Jacobs said the Tinder app's sharing interface and its user experi