Articles tagged “europe”

B&B Hotels has found momentum by scaling a focused budget model across Europe’s fragmented markets. The next phase is proving that the same formula can work in markets like the UK and the U.S.

Kempinski’s strategy hinges on being extremely selective. In today’s luxury market, scarcity could sell better than scale.

The travel industry's growth hit a plateau in February 2026 as the geopolitical conflict in the Middle East paralyzed global air corridors, upending the Middle East's record growth. The industry's resilience now depends on its ability to effectively redistribute global travel demand.

Local government is poised to gut the organization that helps make it one of the world's top meetings destinations. Now staff are scrambling for ways to claw back funding.

Accor’s CEO says travel demand is holding steady, but behaving differently. Shorter booking windows and rapid shifts between destinations are forcing hotel companies to stay agile.

IHG’s view is that volatility is now a constant, but that large, diversified hotel groups are still positioned to benefit, so long as travel demand stays strong.

The launch shows Marriott pushing deeper into midscale with a brand built for portfolio deals, not just one-off conversions.

For destinations, businesses and tourism boards trying to accelerate an emissions shift, framing green transport as a better journey, not a greener one, may be the more effective pitch.

Icelandair is still in the red. Despite strong transatlantic demand and the collapse of local rival Play, it posted a loss for the second straight year. Yet traffic trends are improving, partnerships are expanding, and a more efficient fleet is on the way. Is Icelandair truly on the right track, or stuck in a structurally unforgiving market? We explore the outlook in this week’s feature story.

“Steady as she goes.” That’s Michael O’Leary’s latest assessment of Ryanair’s business – a phrase that feels almost understated coming from one of aviation’s most outspoken CEOs. But beneath the familiar bluster, the numbers tell a quietly impressive tale. In this week’s feature story, we look past the theatrics to examine why Europe’s largest low-cost carrier remains one of the industry’s steadiest performers.