Accor Aims to Acquire 17 Hotels in North and South America
Accor's planned deal represents a calculated but incremental step toward establishing a meaningful presence in all-inclusive resorts and lifestyle hotels in the Americas.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
What 10 Hotel and Resorts CEOs Were Paid in 2024
Hilton CEO Christopher Nassetta led the pack among hotel and resort executives with a total compensation of $58.7 million in 2024.
U.S. Hotels Face Slowing Growth, with Weak Demand and Policy Uncertainty: Goldman Sachs
U.S. hotel operators are bracing for tougher conditions as multiple factors converge to dampen the industry's prospects, according to analysts at Goldman Sachs.
Uncertainty Clouds Outlook for Boutique Hotels After Strong 2024
U.S. boutique hotels showed strong financial results in 2024 but face a softening in demand in 2025 due to economic uncertainty.
Marriott Unveils New Ad Campaign: ‘Travel Shapes Us’
Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.
Behind Mandarin Oriental’s First Brand Update in 4 Decades — Exclusive
Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.
A Tariff War Playbook for Hotels: What a Major Asset Manager Is Thinking
Michelle Russo's asset management firm oversees a $12 billion portfolio of hotels. She sees dominoes falling: Tariffs → economic uncertainty → fewer international visitors → fewer bookings → cost-cutting and marketing changes.
European Hotel Transactions Were Improving. That’s Now in Jeopardy
While 2024's European hotel market enjoyed a post-pandemic boom, tariffs and economic uncertainty now threaten that success.
Tariff Impact on Hotels: Higher Costs, Delayed Renovations, Less Demand
Some hoteliers are freaking out about Trump's new tariffs. They're hoping the move is just negotiating theater.
Europeans Are Cutting U.S. Summer Trips Due to ‘Bad Buzz’, Accor CEO Says
Accor's CEO highlights a significant drop in European summer bookings to the U.S., suggesting that geopolitical anxieties and perceived "bad buzz" are diverting European travel.