Marriott’s Hotel Push in Europe Targets Middle-Class and Smaller Cities
Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Hilton to Hit 1,000-Hotel Milestone in Europe and the Middle East
Hilton's approach to reaching 1,000 EMEA hotels demonstrates a strategy of brand diversification and regional market adaptation.
Hilton’s Chris Nassetta Leads in Hotel CEO Pay, With $58.7 Million
CEO compensation is increasingly tied not just to financial metrics but also to softer targets like employee satisfaction scores and guest recommendation rates.
Hotel101 IPO? 6 Facts About the Hotel Condo Brand’s Planned SPAC
Something about a condo hotel operator with a handful of properties seeking a $2.3 billion listing via a SPAC feels a bit ... 2021.
Dalata for Sale? Ireland’s Largest Hotel Operator Is a Window into Europe’s Market
Dalata's strategic review, which may put a sale sign on the company, reflects the mixed outlook for European hotel assets. Investors are balancing tourism's strength against economic uncertainty.
U.S. Hotels See Occupancy Hit, Tariffs and Border Policies Can Have ‘Chilling Effect’
New travel advisories and border policies may create a "chilling effect" on U.S. hotel occupancy. Border regions already show declines.
How Marriott Is Defending its Lead in Branded Residences
If you've ever stayed at a hotel and thought "I wish I could just live here," well, you're not alone. Marriott says its sales of branded residences are booming.
Minor Hotels to Unveil Masterbrand and Unify 8 Chains on One App
Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.
Recession Watch for Travel? These Hotel Insiders Don’t See it (Yet)
U.S. hotel executives say they're maintaining cautious optimism while vigilantly monitoring shifts in consumer confidence, government spending, and regional demand patterns.
Accor’s Loyalty Program Hits 100 Million Members: See Where it Ranks vs. Marriott and Hilton
Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.