Articles tagged “gen z”

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

Airbnb may have exited China’s domestic market, but it hasn’t walked away from Chinese travelers.

Priceline is using the upcoming March Madness season to push sports-driven travel with targeted hotel deals and new partnerships in its latest campaign.

Indian Gen Z travelers are budget friendly, but their budgets might force them to shift to lower-end or alternative accommodations as hotel prices continue to surge.

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to adapt. The message: Stay agile to meet the demands of a market that is regaining its momentum and redefining its priorities.

With this campaign Malaysia is diving into a competitive Southeast Asian market dominated by hits like Thailand and Vietnam. The challenge? Standing out in a crowd of fan favorites.

Millennial and Gen Z travelers are stress-testing hotels’ ability to keep up with customer technology preferences. Hotel owners and operators need to seek out creative tech features and amenities to help them compete in an ever-changing travel landscape.

As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.

You might be investing thousands in making travel more sustainable, but your audience is still scratching their heads. Time to get back to basics: simplify your message and educate them!

As more Indians look to explore new destinations and seek better travel deals, Skyscanner’s approach of being both a travel guide and a deal-finder could resonate. The company’s vision of making India a top-three market is ambitious, but its success could redefine the company’s role in Asia,