The world's largest hotel franchisor wants its guests to think "I am a Wyndham person" rather than "I am a Super 8 person who sometimes stays at other random hotels."
Marriott has realized it has been been leaving money on the table by primarily catering to expense-account travelers and vacationers in the luxury and upscale segments.
Hotel groups won't be content to just run hotels anymore, says Mit Shah, a hotel real estate investor. Soon they may offer student housing, adult active communities, and other "branded living" services thanks to the data-crunching potential unlocked by AI.
Barry Sternlicht sees trouble brewing for big hotel chains. The Starwood founder warns that nimble upstarts will steal their market share one social media post at a time.
Hyatt's latest soft brand will enable independent hotels to join the group's loyalty program and get access to its booking system while keeping their local character.
H World grew to have more hotels and loyalty members than Western hotel giants by using better tech, pre-fab construction, and pre-paid discount cards for guests.
Hilton's latest results suggest travelers aren't hitting the brakes yet. The hotel giant maintained its optimistic outlook despite lingering economic uncertainties, particularly in the vital business travel segment.
Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.