Accor has doubled its premium hotel volume since 2019 and premium now accounts for half its fees from new signings. Yet to grow further in developing markets, it may need to get creative by adding local brands and training local talent.
Hotel101 plans to operate 1 million rooms across 100 countries, which seems ambitious for a company that just saw its market cap get cut by two-thirds on day one of public trading. But hey, dream big.
Hyatt’s evolving brand portfolio reflects a strategic push to capture every traveler type, blending upscale heritage with nimble, select-service offerings built for scale, local relevance, and global reach.
The boutique hotel that figured out how to make tiny rooms feel luxurious is about to find out if corporate ownership kills cool. CitizenM's CEO Lennert De Jong believes Marriott's approach to tech and service are very promising.
Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.
The world's largest hotel franchisor wants its guests to think "I am a Wyndham person" rather than "I am a Super 8 person who sometimes stays at other random hotels."
Marriott has realized it has been been leaving money on the table by primarily catering to expense-account travelers and vacationers in the luxury and upscale segments.
Hotel groups won't be content to just run hotels anymore, says Mit Shah, a hotel real estate investor. Soon they may offer student housing, adult active communities, and other "branded living" services thanks to the data-crunching potential unlocked by AI.