Inside Hyatt’s All-Inclusive Bet: 9 Brands, Billions Spent
Photo Credit: Hyatt Zilara Cap Cana, Punta Cana, Dominican Republic. Hyatt Hotels
Skift Take
Hyatt has wagered billions on all-inclusive resorts, hoping that its nine luxury brands crack a market dominated by specialist operators.
Hyatt has wagered billions on all-inclusive resorts, aiming to crack a market dominated by specialist operators. Now it wants to scale these resort brands globally.
Its $2.6 billion purchase of Playa Hotels & Resorts, which closed in June, is part of a buying spree that began with its $2.7 billion takeover of Apple Leisure Group and continued through last fall's 50/50 joint venture with Grupo Piñero.
Hyatt has assembled these brands under the Inclusive Collection, overseen by Javier Águila. Skift interviewed Águila to learn what comes next.
Javier Águila, President, INclusive Collection, Hyatt. Source: Hyatt. A Multi-Brand PortfolioHyatt runs an all-inclusive portfolio that's more sprawling than any of its peer global hotel groups, with nine luxury all-inclusive resort brands.
Managing nine brands may pose a challenge, as it can be a struggle for any hotel operator to establish strong brand positioning.
Águila
