Economic uncertainty may make financing hard to come by and inflation could creep higher. Yet Marriott doesn't see any falloff in its U.S. development momentum.
Room00’s new expansion plan sees its asset selection process adapt to each market. The company is not chasing a fixed hostel-hotel mix, but matching each property to the format that fits best.
There's little glamor in limited-service conversion brands and extended-stay hotels in secondary markets. But for Hyatt, this may be the fastest way to fix a U.S. location map full of holes.
The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.
AI booking platforms could become the new gatekeepers of travel demand. Wyndham is among the hotel groups plugging in their inventory and hoping to capture bookings at a lower cost than through OTAs.
Hilton’s muted growth in revenue per available room last year primarily reflected an economic strain on mid-market travelers. Yet CEO Chris Nassetta is optimistic about what he's seeing in the overall bookings data for 2026.