Big hotel groups have a middle class problem. It's gotten harder to keep the promise of standardized, family-friendly quality hotels at reasonable rates.
Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.
Ian Schrager created culturally resonant boutique hotels for decades. He's back to prove he can scale the Public Hotels brand despite changing market dynamics.
Saudi Arabia’s tourism ambitions won’t be won by trophy hotels. Marriott’s midscale-heavy deal shows a belief that filling rooms, not adding gold bling, will determine whether the kingdom's tourism development goals succeed.
Aman appears to be working on a third ultra-luxury hotel brand, Atma. The first U.S. hotel may have 185 suites, an unusually high room count for the group. Here's what Skift found by sleuthing.
Wellness has shifted from a desirable add-on to an essential value driver for the hospitality sector. Peloton’s new report reveals how high-impact wellness design, programming, and technology are now shaping guest decision-making and outlines what hospitality executives must do to stay ahead.
Radisson Hotel Group has set a target of 500 properties in India by 2030, more than double of where it stands today, but it believes it can realistically reach that goal.
Marriott appears unfazed by a fourth quarter that's trending softer and by Sonder's collapse. Its message instead: the strategy holds, luxury and group bookings are resilient, and 2026 might look better than many expect.