Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.
This is less a single hotel launch than a blueprint: build for Indians first, keep the brands at global standard, and let infrastructure shifts dictate where the next deals land.
ICE's Operation Metro Surge in Minneapolis revealed what happens when hotels become political battlegrounds — and why the industry isn't ready for what's coming.
There are conflicting messages at Tripadvisor these days. Goldberg told employees that it "will take time" for its 3-month-old strategy revamp "to show up in the numbers." Meanwhile, activist investor Starboard Value argued "the time for incrementalism is over."
Accor’s Essendi update signals a complex, multi-shareholder deal that hinges on governance talks, not just price, with management still targeting a 2026 close.
Hotel companies spent the last decade building brand portfolios for coverage and scale. The next phase of competition will reward sharper brands that drive pricing power, loyalty relevance, and visibility in AI-compressed discovery funnels.
We sometimes think of independent hotels as relatively powerless given the strength of the OTAs and the big hotel chains. Will agentic AI turn the tables?
IHG’s AI strategy isn’t about chatbots. It’s about making sure its hotels are structured, searchable, and integrated enough to survive the shift from links to answers.
IHG’s 21st brand underscores how major hotel groups are multiplying “collection” labels to capture independents, even as questions about portfolio overlap grow louder.