Hyatt is using artificial intelligence to get closer to trip discovery, where customer intent, loyalty, and direct booking economics increasingly overlap.
IHG’s view is that volatility is now a constant, but that large, diversified hotel groups are still positioned to benefit, so long as travel demand stays strong.
Room00’s new expansion plan sees its asset selection process adapt to each market. The company is not chasing a fixed hostel-hotel mix, but matching each property to the format that fits best.
A stronger second half helped the UK hotel market recover in 2025, but London lagged, and rising costs mean many operators are still struggling to grow profits.
Beckons is turning two established lodge operators into a bigger luxury platform, with strong high-end demand and rising owner interest helping support expansion in remote, experience-led stays.
Minor International is confident in a rebound of travel to the UAE and is planning for a franchise-driven doubling of Middle East properties before 2030.