Articles tagged “instagram”

There are few surprises in the most talked about places across U.S. social media sites, indicating that pure volume rather than unique content is what keeps them at the top.

Instagram Direct is a nice new feature, but hardly anything revolutionary. Travel marketers might make some use of it, but it doesn't look like anything that could provide any scale to such attempts.

This is the type of user-generated content hotels really don't mind embracing: Inspirational images taken by fans -- all for free.

Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.

Hotels are using social media to improve their branding and customer service. Although this may be the world's first "Instagram hotel," more hotels are reworking their design to make it easy for guests to share experiences online.

Instagram, and social media in general, is now the number one place where people flaunt their travels -- both taunting and inspiring those stuck at home.

The United States recently started promoting itself as tourist destination overseas, but these images shared on social media channels worldwide will send a much louder and unwelcoming message to potential visitors.

The Interior Department's first smart move was leveraging its own photo resources to build a social presence. It's now engaging the public on important department issues while generating excitement about the parks that were once at risk of being forgotten.

At a time when many travel companies are scrambling to find their social media identities, Lufthansa is setting a powerful example of how to engage an audience and develop a distinct personality.

It's difficult to determine if a strong Instagram presence really adds up to any significant impact on business or whether those traditional travel companies picking other social media battles are missing out. If anything, well-liked travel brands enjoy another point of contact with current and potential customers.