Articles tagged “instagram”

Messaging was once the darling of the travel industry and for some brands it still is. But video continues to be what many brands are focusing on and monetizing that trend is a priority for Facebook.

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

Knowing the most widely shared attractions and hotels gives brands a window into how travelers perceive destinations, what they enjoy doing, and most importantly, what they like to share with their networks. We must admit we've shared a few photos of these places on Instagram, too.

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.