Articles tagged “las vegas”

Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.

An emerging lifestlye motel segment is developing for consumers seeking vintage style, indie personality, low rates and close connection to the community.

Increased business travel demand does Las Vegas little good if it can't accommodate the growing number of events and conferences knocking on its door. Signs of several years of growth is giving LVCVA the confidence it needs to move forward on the ambitious project.

The very highest spenders may have abandoned Vegas for Macau, but foreign visitor growth paired with on-the-ground developments will keep Vegas on track for more growth.

Florida and Vegas represent two destinations that do tourism on overdrive, and what they've learned can better inform destinations looking for even a sliver of their success.

Caesars Entertainment is promoting The Cromwell as a new hotel experience in Las Vegas focusing on personal service, while leveraging the all-female C-suite as industry disruptors and role models for working women.

At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.

Digital tools are allowing destinations to spread the marketing messages further than ever before, but agencies need to be creative and comprehensive to break through the competition.

With 1,600 rooms to fill, SLS Las Vegas Hotel might not offer the exact same luxury/lifestyle vibe as its boutique South Beach and Beverly Hills sister properties, but something close is exactly what the Strip is missing coming out of the recession.