Minor is using Wolseley to test whether a storied restaurant brand can become a broader luxury platform, starting in New York and likely next in Dubai.
Bilt is trying to thread a needle in building a hotel booking platform without becoming an OTA that hotels resent. One of its tactics is to offer spending data on its most loyal customers to help luxury hotels provide personalized service for first-time guests.
The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.
L+R’s reorganization underscores a broader trend in how specialist investors aim to get an edge over generalist real estate funds in hotel investing. Its plan to spend over $250 million on properties in its new Iconic hotel collection is one example.
LVMH CEO Bernard Arnault said there won't be a Louis Vuitton Hotels brand, despite online speculation to the contrary. He said he wanted to keep the retail brand 'focused, not diversified.'
Aman appears to be working on a third ultra-luxury hotel brand, Atma. The first U.S. hotel may have 185 suites, an unusually high room count for the group. Here's what Skift found by sleuthing.