Articles tagged “luxury hotels”

Belmond is renovating its classic luxury hotels rather than playing the game of scaling up fast.

Hilton is finally converting years of luxury planning into actual hotel openings, targeting gaps in markets that competitors have left open.

For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully.

Marriott appears unfazed by a fourth quarter that's trending softer and by Sonder's collapse. Its message instead: the strategy holds, luxury and group bookings are resilient, and 2026 might look better than many expect.

Marriott's brand extensions like the new St. Regis Estates and recent Ritz-Carlton Yacht Collection show how the company aims to grow in ultra-luxury without diluting its brand equity.

Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.

Kessler Collection hands hotel operations to Highgate, keeping ownership to focus on expanding its boutique brands faster.

Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.

Capella wants enough hotels that wealthy travelers encounter the brand across continents, but few enough that each one still feels like a discovery. Not as simple as it sounds.

Once synonymous with excess, luxury has now become an expression of intention: the choice to spend time well. Today's affluent travelers value privacy, space, and emotional connection over status and…