Michelin Guide, whose star ratings are coveted by restaurants, has expanded its ratings of “the most exceptional hotels" across the globe. But is it too little, too late, for the revered brand to matter in the luxury hotel segment?
Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.
Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.
CheckIn shows how Prism is trying to reinvent itself for a new kind of Indian traveler. It built its empire on budget hotels, but the company now sees its future in catering to people willing to pay more for better stays.
Relais & Châteaux may one day have a loyalty program. But it won’t be because others do. It will be because they’ve found a way to make it fit their very specific model.
It's far from a done deal, but a sale could make sense. Accor could potentially retain some of the benefits of Orient-Express without having to manage an ultra-luxury brand. LVMH would reduce brand confusion.
The Leela is entering a new phase of expansion following IPO, but it is not straying away from its luxury proposition as it focuses on expanding offerings at its current properties.