Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?
While Mandarin Oriental's loyalty program doesn't offer the same lucrative points that many competing programs have, it does have some valuable perks. Best of all, the program is free and accessible to everyone.
Being a digital savvy hotel brand goes beyond just having a social media account. Brands that truly understand digital brand strategy in all its forms, from mobile and SEO to social and e-commerce, have the upper hand as more and more consumers demand these platforms and services.
With other Southeast Asian metropolises realizing the value of cultural arts to help attract new legions of global travelers, Hong Kong zoomed to the front of the line with the Art Basel partnership.
This level of hospitality in the travel industry is not dead. It just costs thousands of dollars to obtain and is out of reach for 99 percent of travelers that visit NYC.
Luxury hotels, used to catering wealthy or business-oriented guests, are now offering princess pedicures and breakfast on pirate ships since happy kids equal happy parents, and happy parents rebook.