Articles tagged “maps”

Both Apple and Google know that the next battle is to help people discover the physical world around them. This is Apple's latest attempt, but is still significantly behind its rival.

These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.

Google may never become the online booking killer that everyone expected it to become, but it can surely be the best travel information utility service on the planet, and it is using Maps to leverage into it.

Apple has a long way to go until it can help users find the right way to go.

Google is all grown up now and won't take chances on integrating Waze's reports about police speed traps into Google Maps. That takes some of the life and authenticity out of the Waze community.

News of the other acquisition this morning was a relief for anyone struggling to get good information from their iPhone using Apple's maps. The addition of fan favorite HopSpot should improve matters even more.

Replacing geocodes with words is helpful to some extent, but nobody wants a proprietary mapping system, no matter how clever it may be.

Google's Waze purchase will be scrutinized closely from a number of angles, but the most important one in the long run may likely be sceptical users wondering just what they're doing with all that data about their movements.

In this new world, multi-brand strategy is clearly how big Internet companies want to operate, partly to not mess with the DNA of the startups they're buying.

If accurate, it's good news for Waze. Especially since the app's appetite for data and battery power has become a turn off for many of the early adopters.