Articles tagged “marketing”

The world's largest hotel franchisor wants its guests to think "I am a Wyndham person" rather than "I am a Super 8 person who sometimes stays at other random hotels."

Barry Sternlicht sees trouble brewing for big hotel chains. The Starwood founder warns that nimble upstarts will steal their market share one social media post at a time.

Fairmont hopes it can keep its longtime guests while becoming more inclusive and winning over a new wave of travelers.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.

The diversity is still there, not least in Angelou's powerful prose, but it's also about the diverse destinations served by the airline – arguably a much safer corporate position amid intense culture wars.

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

TravelPerk marks its 10th anniversary with a new brand identity that reflects how much the company, its customers, and the world of work have evolved — all while racing to become a fully integrated travel and expense platform.

The billboards are a nice attention-grabber for Savvy. If Savvy can scale its business, then it might really become part of the conversation.