Articles tagged “marketing”

One of Expedia's answers to Booking.com is the Expedia Traveler Preference Program, giving consumers the choice to prepay for a hotel (merchant model) or pay at the hotel (an agency model like Booking.com's). Booking.com's sole use of the agency model gives it a speed advantage as the merchant model is more complicated when signing on and retaining hotels.

This might be one the first times ever that a country DMO (destination marketing organization) is spending so much money to sponsor a sports team, all in the name of promoting tourism.

Under the partnership, Orbitz passed customers' credit card information to Trilegiant without notifying consumers. Orbitz terminated the practice starting in 2008, but a judge says Orbitz still has to make the payments that the contract called for.

Even if Google Glass does not take off in its current form, wearables are here to stay. This campaign, though unwieldy from a usability perspective, will help show the potential of this technology and its application in travel and the marketing of it.

All the elements that need to be present in a great tourism video -- creative landscape visuals, people having fun, non-generic voiceovers, right music --- fit in well in this one. Maybe BrandUSA should learn from this, or better still, maybe hire Tourism Australia to do all its marketing? Is that even possible?

What happens in Vegas stays in Vegas, except the secrets of one of the world's most successful marketing campaigns. Expectations for a Vegas vacation have become a cultural phenomenon and the realization that it's all a ploy to tap into tourists' frustrations and set them off on a spending spree is unlikely to quench the thirst for freedom felt by any arriving visitor.

JetBlue is the middle of a brand upgrade with new uniforms and its first business class preparing to debut next year. With no plans of pursuing a merger, the carrier is free to create coy comparison that differentiate the brand from its complained-about peers.

Expect Google Glass to crop up in more tourism marketing campaigns and as a reward of social sweepstakes. It makes a destination look tech-savvy, puts played-out attractions in a new light, and attracts potential visitors that a destination might otherwise miss.