Articles tagged “marketing”

The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

Personalization isn't just important when dealing with customers. 500px CEO Andy Wang believes brands should also consider the approach when choosing marketing visuals.

Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.

Cross-device marketing remains a complicated, but necessary, task for today's travel marketers. Thankfully, there are more tools and better methods available to do it than ever before.

When it comes to reaching consumers, travel agencies don't have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital channels.

There are 400 million Chinese millennials. For any marketer still not convinced that China is the future of the travel industry, there are now 400 million reasons to change your mind.

This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.

We wondered: If travel is one of the biggest industries in the entire world, why aren't any of its brands big enough for these annual lists? We found out there are a few reasons, and a few ways brands can begin to change that.

Expedia is seeking to gain even more influence in the hotel industry while the big chains are trying to limit online travel agencies' clout through the hotels' direct-booking campaigns. As Expedia's recent Marriott Vacations and Red Lion deals, along with the needs of smaller hotels, show, there is substantial upside for Expedia.