Articles tagged “marketing”

With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.

Having a bit of fun and not getting in the way of customers making their own fun is a very on-brand content recipe for Ryanair. It probably won't matter to most the world, which is what makes Jacobs’ low-brow content strategy so very high concept.

Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.

Travel marketers may really be off base if they overplay their hand toward Millennials. Two studies found that although Millennials as a group have huge buying power when it comes to travel, other groups' travel aspirations aren't all that different.

Trivago's TV ads are a key element of its growth and success; other travel companies should view them as a case study in taking the digitally oriented test and learn manta into offline advertising.

Items like film cameras and retro hotels are finding new life with travelers. Is it a blip on the radar, or a sign of a greater yearning for experiences that are less commoditized and more personal?

Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.

Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.

Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.

Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.