Articles tagged “marketing”

Despite the country's recent economic downturn, Chinese travelers remain an important and growing source of revenue for travel brands. More marketers need to get smarter about how to reach them using services like WeChat.

As content marketing has established itself as an important tool in the travel industry, brands are investing more time and money in creating articles, video and interactive content across all channels, in order to better reach customers.

SkiftEDU will provide ongoing virtual learning sessions for anyone whose life is built around marketing in travel.

The Airline industry is experiencing a lot of change, and now airlines are focusing on the consumer first when it comes to the retail experience. Download Sabre's free white paper below to learn more!

Expedia and Booking.com are wildly successful because they're great at converting travel shoppers into buyers. In order to keep growing, however, they'll need to move further up the "purchase funnel" to capture travelers who are still in the research phase. New search features may be the way to do it.

Brands have realized that video doesn’t have to be broadcast-worthy, it just has to be authentic and resonate with viewers.

Big hotel chains like Marriott and Hilton, with their ample marketing and advertising budgets, can scoff all they want about Expedia and Booking.com pay-to play programs for sort-order preference as the chains push direct bookings on their own sites. But small chains and independents will likely use the programs, seeking any small advantage they can wrangle.

The Marriott Traveler website shows how a hospitality travel content platform can evolve into a lifestyle portal that cross-promotes content across the different brand channels.

As messaging establishes itself as the dominant form of modern communication, consumers are increasingly tuning out to broadcast marketing. Smart travel brands are adapting by honing their conversational skills and welcoming a two-way dialogue with customers.

Recent tech innovations suggest the cruise industry is eager to dispel notions it's behind the times. But beyond speedier, cheaper Wi-Fi, will passengers notice the difference?