Articles tagged “marketing”

SkiftX is our in-house group of designers, storytellers, directors, and coders that are redefining the way the travel industry approaches advertising and content.

Tourism boards in Miami and Baltimore are effectively tapping into African American travel market. Numerous travel companies, though, may be afraid of alienating white travelers who have been their bread and butter for decades. Including diversity in travel ads may not always be an easy call to make from a business perspective. Diversity advertising must be calculated and thoughtful rather than rushed and non-representative.

Have we reached peak hashtag? More travel marketers need to think about how and why such phrases are used in social media campaigns.

All this week's top digital marketing news in the travel industry, summed up in one convenient post. You're welcome.

Spending on targeted advertising in travel will keep building throughout 2016 and in the process brands need to help travelers better understand how they're being targeted and why that's a good thing.

As Norwegian Cruise Line prepares to expand globally, the line is embracing a new brand message that it hopes will resonate internationally. Because “Cruise like a Norwegian” just made some people think of Norway.

Want to understand millennial travel habits? The key is focusing on specific behaviors rather than trying to generalize the group based on their age.

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks at concepts in behavioral science and psychology as it relates to customer experience to help travel brands better understand the minds of their customers. Download this report for FREE!

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks…

For online travel agencies and hotel chains, the new cryptic brand messaging in Google Hotel Ads is a quest for identity and differentiation. Little things -- and a handful of characters -- will mean an awful lot. Want to know the difference between Booking.com and sister company Priceline.com? It's all there in the short bursts of brand blurbs.