Articles tagged “marketing”

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Mobile messaging is "hot" with travel marketers. But nobody seems to have cracked the code on a killer use case just yet.

Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.

SkiftX is our in-house group of designers, storytellers, directors, and coders that are redefining the way the travel industry approaches advertising and content.

Tourism boards in Miami and Baltimore are effectively tapping into African American travel market. Numerous travel companies, though, may be afraid of alienating white travelers who have been their bread and butter for decades. Including diversity in travel ads may not always be an easy call to make from a business perspective. Diversity advertising must be calculated and thoughtful rather than rushed and non-representative.

Have we reached peak hashtag? More travel marketers need to think about how and why such phrases are used in social media campaigns.

All this week's top digital marketing news in the travel industry, summed up in one convenient post. You're welcome.

Spending on targeted advertising in travel will keep building throughout 2016 and in the process brands need to help travelers better understand how they're being targeted and why that's a good thing.

As Norwegian Cruise Line prepares to expand globally, the line is embracing a new brand message that it hopes will resonate internationally. Because “Cruise like a Norwegian” just made some people think of Norway.

Want to understand millennial travel habits? The key is focusing on specific behaviors rather than trying to generalize the group based on their age.