Articles tagged “marketing”

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks at concepts in behavioral science and psychology as it relates to customer experience to help travel brands better understand the minds of their customers. Download this report for FREE!

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks…

For online travel agencies and hotel chains, the new cryptic brand messaging in Google Hotel Ads is a quest for identity and differentiation. Little things -- and a handful of characters -- will mean an awful lot. Want to know the difference between Booking.com and sister company Priceline.com? It's all there in the short bursts of brand blurbs.

Hotel industry mergers are great news for investors. Will they be as fruitful for travel consumers?

Independent hotels and the marketing groups that serve them are under threat from majors picking off properties to join their own "independent" programs as well as big booking sites that require them to cede more control than they want to. SLH's changes are necessary, to say the least.

The hospitality industry is rich with guest & marketplace data, but it faces challenges in putting that data to use in the form of revenue-driving analytics. We look at key…

Is the once-legendary hotel "billboard effect" on the decline? Research suggests the gig is up.

Is the Black Friday business something that provides a new opportunity for travel retailers or is it a discounting trap that sets the wrong tone for their products?

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, booking sites in transformation such as Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels. It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.

This week's latest roundup of travel industry digital marketing news, all in one place.