Articles tagged “marketing”

Hotel industry mergers are great news for investors. Will they be as fruitful for travel consumers?

Independent hotels and the marketing groups that serve them are under threat from majors picking off properties to join their own "independent" programs as well as big booking sites that require them to cede more control than they want to. SLH's changes are necessary, to say the least.

The hospitality industry is rich with guest & marketplace data, but it faces challenges in putting that data to use in the form of revenue-driving analytics. We look at key…

Is the once-legendary hotel "billboard effect" on the decline? Research suggests the gig is up.

Is the Black Friday business something that provides a new opportunity for travel retailers or is it a discounting trap that sets the wrong tone for their products?

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, booking sites in transformation such as Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels. It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.

This week's latest roundup of travel industry digital marketing news, all in one place.

This week's latest roundup of travel industry digital marketing news, all in one place.

All of this week’s top digital marketing news for travel executives, all in one place.

Airlines are becoming more playful as they experiment with ways to deliver a sense of their brand.